Outreach and Engagement
How did you discover your favorite place to play? Did a friend mention it in passing? Perhaps you saw an ad on social media. Maybe you struck up a conversation with a Ranger at a festival or your local library. Each of these experiences extend an invitation for us to try something new. The process of reaching out to new visitors is called outreach. Outreach experiences open the door to the Staircase to Stewardship. When sites are wildly successful with these opportunities, their visitation reflects the diversity of their community, now and in the future. Strong community outreach results in passionate and engaged advocates for your site for years to come.
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Prioritize Diversity
Just as biodiversity strengthens a habitat, diversity strengthens your organization internally and externally.
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Reflect Your Community
Park visitation should reflect the diversity of the communities they serve.
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Build Bridges
Identify leaders from these underrepresented communities and find a way to build (or rebuild) a relationship with them.
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School Engagement
Connect with school groups to transform students into stewards.
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Interpretive Social Media
Social media is a gateway to new audiences.
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Booths and Tabling
Be deliberate about where you participate in outreach events.
