An engagement plan to reflect your community can begin with building bridges with underrepresented communities. Identify leaders from these underrepresented communities and find a way to build (or rebuild) a relationship with them. Perhaps someone already connected to your site can be a liaison. Like every relationship, it starts with respectful conversation and active listening. Listen to these and other stakeholders to better understand the barriers they experience. Overcoming these challenges may include offering special accommodations like custom interpretive programs or invitations to special events. They may say, “No thank you,” and that’s ok. Remember - respecting their decision to not participate builds trust. Your site may not be their cup of tea, but they may recommend your site to someone else.