Adventure Education
Skill-building programs teach visitors how to safely and responsibly recreate outdoors. Offer programs like learn-to-camp workshops or kayaking 101 to teach visitors the skills to be a repeat visitor to your site. Coffee with a Ranger can be an informal environment for visitors to ask questions and learn new skills. Offering how-to videos or partnering with community groups can also be a strategy to build the skills of your visitors. Linked resources below:
The REI Outdoor Expert Video Series is a great model for succinct, high-quality outdoor skills videos.
The Texas Outdoor Family Program offers overnight workshops in Texas State Parks to teach new visitors outdoor skills.