Donation Optimization

Whether we like it or not, the quality of our visitor experiences are tied to our funding. Donations make for better visitor experiences, and better visitor experiences create more donations. We must make it easy for visitors to donate.

• Don’t rely on cash donations. Consider QR codes on Donation Posters and services like Dip-Jar or Goodbox to offer self-guided credit card donations.

• Include an opt-in donation at online and in-person points of sale with intervals of $2, $5, $10, $20. Case Study:

• A donation “opt-in” feature within their reservation process generated $243,154 in its first year for Texas State Parks.

• ~11% of reservations included a donation, with an average $3.5 per transaction

• Approximately 45% of opt-in donation transactions were for $5 or more, but those represented 82% of all opt-in donation dollars.